Digital Marketing (PHDP)

Duration

1 YEAR

HOURS

1260

CREDITS

N/A

IN-TAKE

JULY 2020

INVESTMENT

LKR 175,000*

Professional Higher Diploma in Digital Marketing

THE FUTURE GENERATION LEARNING

The Professional Higher Diploma in Digital Marketing programme is a preliminary course designed to equip students with the fundamentals of Digital Marketing and the Online Communication ecosystem. This course offers an opportunity for students to gain a conceptual as well as practical knowledge on Digital Marketing and online communication. The course is beneficial for Digital Marketing career-minded candidates seeking to acquire specific competencies and would add value to those already in the Marketing or Business Development force intending to enhance their skills in Digital Marketing.

Participants will complete the course with a comprehensive knowledge and experience on how to develop an integrated digital marketing strategy, from formulation to implementation.

Course Module

  • Introduction to Test Automation
    1. Understanding the scope of online marketing
    2. Understanding Online marketing ecosystem
  • Communications & Consumer Behavior
    1. Local and Global background of Social, Online and Digital marketing
    2. Understanding the scope of Online marketing
    3. Understanding the Online Marketing Ecosystem
    4. Understanding Consumer Behavior in Online Marketing
  • Digital Strategy & Planning
    1. Understanding the basics of digital strategy
    2. Preparation of digital plan and a digital brand voice for the brand
  • Social Media Marketing
    1. World of Social Media Marketing
    2. Social Media Brand and Community Management
    3. Do’s and don’t’s of Social Media Community Management
    4. Customer Servicing and Relationship Marketing
    5. Do’s and don’t’s of Relationship Marketing
    6. Content Marketing on Social Media
    7. Case studies
  • Social Media Advertising
    1. Introduction to Facebook advertising
    2. Understanding the process of Facebook advertising
    3. Creation of Facebook advertising campaign
  • Digital Display Marketing
    1. Introduction to display marketing
    2. Understanding the process of display marketing
    3. Creation of a display advertising campaign
  • Pay Per Click Advertising (PPC)
    1. Introduction to PPC marketing
    2. Understanding the process of PPC marketing
    3. Creation of a PPC advertising campaign
  • Mobile and Email Marketing
    1. Introduction to mobile marketing
    2. Different approaches for mobile marketing
    3. Do’s and don’t’s of mobile marketing
    4. Introduction to email marketing
    5. Do’s and don’t’s of email marketing
  • Web Analytics
    1. Web Analytics and Intelligence Tools
    2. Introduction to Google Analytics
    3. Goals and Actionable Insights
    4. Social Media Analytics
  • Crisis Management and Social Listening
    1. Introduction to Online Reputation Management
    2. Case studies

Entry Requirements

Anyone with the passion to learn can join this program

Career Opportunities

Digital Marketing Manager
Digital Marketing Executive
Social Media Specialist

Key Features

CUTTING-EDGE CURRICULAM

Our proven educational approach is committed to putting cuttingedge learning materials and classroom technology in the hands of our teachers.

ADVANCED CERTIFICATION

Advance certifications upon successful completion of the program.

ON THE GO LEARNING

Learn the most recent technologies in the go.

FOR THE INDUSTRY

Receive one-on-one mentoring from industry experts.

CAREER SUPPORT

Get access to career coaching services and get introduced to the right employer.

CAMPUS PLACEMENTS

On a decentralized platform, the top performing students get access to campus placements.

Career Opportunities

From the leading Companies